The Customer Engagement Suite for Marketers
True digital transformation is only possible if your marketing data is actionable so you can engage customers intelligently, with personalized experiences that build customer lifetime value.
CM Group and Cheetah Digital Merge to Define Next Era of Customer-Centric Marketing.
Cheetah Digital is merging with CM Group. This is an exciting next chapter in our evolution. Together with CM Group, we will define a new generation of marketing technology – and drive growth for our customers.
Award-Winning End-to-End Data, Marketing and Loyalty Solutions
Deliver personalized experiences, cross-channel messaging and loyalty programs that add value to your customer relationships. The Cheetah Digital Customer Engagement Suite enables marketers to rapidly scale and meet the demands of the modern consumer.
Meet Changing Consumer Expectations
The need for digital transformation is accelerating quickly and you need new capabilities to meet evolving expectations.
Cheetah Digital can help you get there quickly.
A Personalized Path to Customer Engagement
We provide the integrated technology and services you need to build lasting, profitable and mutually-rewarding relationships with customers.
Turn marketing efforts into a consumer database using engaging experiences that convert the unknown to known.
Gather zero-party data (like purchase intent and psychographic data) at point of ingest to profile consumers.
Bring POS, ERP and other first-party data into a single, unified platform for real-time insights and activation.
Discover opportunity, build audience segments and orchestrate data with real-time interaction management.
Deliver content and offers via email, SMS and mobile wallet at scale with deep analytics and optimization via machine learning.
Activate your first and zero-party data to deliver personalized messaging, journey orchestration and higher engagement.
Engage, reward and incentivize customers while optimizing your offers and building customer lifetime value.
Build a seamless consumer journey that rewards behavior and fosters emotional loyalty to your brand.
Research Leads Our Thinking
Consumers’ wants, needs, and preferences are clear. Our solutions help you navigate the current marketing environment to meet customer expectations at scale.
39% of U.S. consumers don’t like personalized ads driven from cookie data.
In Australia 44% of consumers are turned off by personalized ads from brands.
Learn more in our report, "The Consumer's POV on Privacy, Messaging, Personalization and Brand Loyalty."
Of US consumers do not trust social media platforms with their data because of privacy issues.
Of consumers regularly delete cookies and 30% have installed an ad blocker.
Hear more from Forrester Analyst Fatemeh Khatibloo in "Colliding Worlds of Privacy & Personalization."
Of consumers in Spain are happy to share data directly to a brand in return for a value exchange. Other markets had similar results. Discounts/coupons, and loyalty points/rewards were the most desired mechanics.
Hear more from Forrester Analyst Stephanie Liu in "An Illustrated Guide to Collecting Zero-Party Data."
Of US consumers have made a purchase from an email offer
Of US consumers have made a purchase from a social media ad
Of US consumers have made a purchase from a banner ad
Of US consumers are more likely to engage with an email offer if it personalized
Hear Bloomin' Brands CCO Michael Stutts on how real-time messaging fuels their D2C strategies.
In the U.K. 34% of consumers who may buy a given brand claim they are not loyal to that brand because they were not offered any encouragement to remain loyal
Hear Forrester's Emily Collins in "How to Create a Loyalty Strategy, Not Just a Rewards Program."
Almost 9 times as many US consumers are planning to participate in more loyalty programs in 2020 than those planning to reduce participation
Hear Andrew Szocs of Salling Group discuss how they hit their annual loyalty goals in only 4 weeks.
Talk to an expert
We'd love to answer your questions and show you how our Customer Engagement Suite
can help you provide true value for customers across the entire lifecycle.