Designing the Modern Customer Journey
The customer journey shouldn't be what the clouds offer — a manual, outbound journey that ends up looking like a spaghetti diagram. Journeys should be created and standardized to meet the needs of the modern marketer and deliver on the dynamic and real-time needs of today’s consumer.
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BIMI, DMARC, and the Alphabet Soup of Authentication
If you're a brand that's a typical target of phishing or spoofing, like a bank or a financial institution, Google's latest announcement is good news.
Getting Smart with Data: What Data Should I Capture First?
There is no shortage of marketing data, but some data types are more important than others. Here, we break down the three most important types of data to capture first.
Why the Trust Economy Should Be the Guiding Light in Your Marketing Strategy
Consumers have built up a wall to protect themselves and want to purchase from brands who not only demonstrate social responsibility, but who also listen, request consent, and who take their privacy seriously.
Uncaged Wisdom on 8 Ways Marketers Benefit from Using the EDP Today
The EDP is where we ingest as much customer information as possible in order to create a single view of each customer — which brand marketers can access, analyse, and act upon.
What Do I Need for a Better Loyalty Program?
Successful modern loyalty programs are so customized to brands and their customers that trying to create or modernize your own loyalty program for your brand can seem like a daunting task, but it doesn't have to be.
Getting Smart with Data: Consider Your Collection Strategy
Just because you can collect all of the data doesn't mean you should. Now is the perfect time to reconsider your data collection practices and put some strategy behind them.
Now Live: The Customer Engagement Suite Help Center
The Cheetah Customer Engagement Suite Help Center, a documentation repository addressing all CES products is available now.
Uncaged Wisdom Podcast on the Importance of Innovative Email Design
Email deliverability and funcationality is very important but so is the package it all comes in. David Kepets joins Uncaged Wisdom to talk about the importance of email design.