Blog

Cross-channel Marketing: Deliver Messages That Resonate and Delight

The table stakes are covered; your brand is collecting zero-party data directly from customers who are happy to share it, emails are being personalized based on that data, and sales are improving. However, it isn’t time to pat yourself on the back for a job well done just yet. You’re generating a lot of one-and-done business. Customers are still churning, and it costs a lot of money to replace them. A common contributing cause to this problem is email operating in a silo from other critical channels.

Read More »

Messaging at Scale: Accelerating Email and SMS Programs

As the world has changed, so has B2C marketing. We’ve seen B2C marketing transform from the early days of transactional, volume- based messaging to a conversational engagement strategy. In this new world, we are all under more pressure than ever before and are required to do more in less time. 

Read More »

Data Enrichment: Know All That Is Knowable About Your Customers

So you’ve made initial contact and you have the customer’s basic information. If you want to turn this into a fruitful relationship, you’re going to need more than just their name and email address. But to get more personal information, you’ll first need to generate trust. Offer—and deliver—value. Keep in mind that they don’t have to give you anything. It’s not just about what you want. It’s about consumer and brand coming together in a mutually beneficial relationship. 

Read More »
Value Exchange, Personalization, Relationship Marketing

Value Exchange: The Foundation of Relationship Marketing

Privacy is a major concern for all of us—brands and consumers alike—and increasingly so, highlighted by recent government legislation, data breaches, and revelations about everyone’s favorite love-to-hate internet F word (so meta). This has consumers protecting their personal information more than ever before. They’ll share it, but it should be for a good reason.  On

Read More »

Podcasts:

Pulse

Real-Time Engagement and Relationship Marketing

Join Patrick Tripp, SVP of product marketing at Cheetah Digital and Bryan Finfrock, our newest member of the product marketing organization for Pulse episode 20. We talk about Bryan’s background and what he’s focused on at Cheetah Digital. And we’ll talk a little bit about relationship marketing!

Read More »
Thinking Caps

The Restaurant Revolution, A Guide to Digital Transformation

Restaurants took a beating in 2020 as the pandemic spread. One thing is for sure, many of those businesses realized the need to shore up their digital ecosystem to not only survive but also to adapt to what are sure to be long-lasting behavioral trends with their consumers. This e-book is a must-have for anyone in the food service industry. Download it now.

Read More »
Share on twitter
Share on linkedin
Share on facebook
Scroll to Top