Our latest research report spans the globe. With the help of Econsultancy, we asked individuals from six countries — the U.S., the U.K, Australia, Japan, Spain, and France — how they feel about their relationships with brands. Covering some of the most essential marketing efforts right now, including privacy, messaging (email vs. paid display and social advertising), personalization, and brand loyalty, this webinar shines a light on how consumers are interacting with brands, what sort of data sharing they prefer to engage in, and just how important it is to them that their favorite brands have a loyalty program.
In this on-demand webinar, hosted by Econsultancy and Cheetah Digital’s CMO Richard Jones, we will explore:
Privacy concerns that are driving consumers to engage in sharing zero-party data
What a value exchange between brands and consumers should look like
Knowing when, why, and what you should send for effective messaging
How consumers across the globe are engaging with privacy, messaging, loyalty, and ads
Tips to help shape your go-to-market strategy that you can start using right now
This webinar is available to watch at your convenience. You’ll also get a copy of the report that informed our webinar The Consumer's POV on Privacy, Messaging, Personalization and Brand Loyalty.