All year, the Cheetah Digital product teams have been laser-focused on delivering a unified platform to drive revenue, building lasting customer relationships, and creating a unique value exchange throughout the entire customer lifecycle. In June, we introduced exciting updates to the Customer Engagement Suite (CES) that support these key themes.
Driving revenue and accelerating time to value
The latest updates to the Cheetah CES enable brands to drive revenue and accelerate time to value through marketer-friendly, simplified UI for designing more efficient programs. We have also made it much easier for marketers to design and launch multi-step self-service journeys using the Journey Designer product in Cheetah Personalization. Self-service journeys provide engaging customer experiences; improved business outcomes; reduced time-to-market; ease-of-use; and the agility to respond rapidly to changing business needs.
By combining listening, decisioning, and execution in a bespoke journey, Journey Designer can now automate a wide range of marketing use cases. Further, these workflow and UI/UX enhancements allow marketers to implement and test real-time personalization strategies. We will continue to release more such innovations throughout this year.
Building lasting customer relationships
Engaging customers at the precise moments that matter is very much critical across business verticals and much of the functionality brought to market this year helps modern marketers do just that. Engagement Data Platform (EDP) Smart Sending is the new sending framework at the core of the Cheetah CES Platform. It enables enterprises to execute highly personalized campaigns at unmatched scale and speed. Both triggers and batch campaigns are personalized at the moment of send and can incorporate all the rich customer data housed in the platform.
Cheetah customers can also now leverage real-time event data passed into the platform using Cheetah Web tag to present personalized messaging and offers on-site and beyond. With the latest updates to Cheetah Loyalty, brands can drive transactional and emotional loyalty through sophisticated punch card campaigns or best-in-class loyalty programs. The powerful real-time cross-channel personalization capabilities of the CES are currently in use by some of the world’s top brands like THUN.
Delivering a unique value exchange
The product teams were also busy in the first half of the year creating the next evolution of intelligent digital experiences to help marketers offer a unique value exchange throughout the customer lifecycle. We released adaptive branching logic in Cheetah Experiences to help enterprises drive more efficient data collection strategies. Using "branching" experiences, marketers can react to customer inputs in real-time and present more relevant and engaging content.
More exciting enhancements include Cheetah Decisioning that delights users with hyper-personalized offers and campaigns that drive business outcomes. The decisioning built into the heart of the Customer Engagement Suite is a game-changer for enterprises that rely on significant data assets to drive next best actions, offers, campaigns. Users of the Cheetah EDP can leverage the powerful data tools and machine learning in the platform to execute real-time campaigns at scale and faster than ever before.
Check out the latest PULSE podcast my colleagues Nick Einstein and Patrick Tripp recorded for additional details on the June Announcement.
Abhijeet Gunadekar is a Technical Product Marketing Manager at Cheetah Digital. At Cheetah Digital, he works cross-functionally to develop product collateral, maintain competitive intelligence practice, and deliver technical insights for further product roadmap developments. Before joining Cheetah, he had a diverse tech and data-driven background across Product Management/Product Marketing, Project Management, and Data Analytics/BI. Presently based out of Austin, he earned his MBA from Boston University and MS in Management Information Systems from Mays Business School.