It’s 2020 and we’re starting the year off with a bang as the California Consumer Privacy Act (CCPA) kicks into gear. Affecting brands and marketers in California, as well as those brands that do business with Californians, the legislation is a direct response to the data and privacy issues experienced by consumers.
In the last decade, embarrassing privacy scandals have become the norm. As the digital economy matures alongside an increasingly complex marketing and advertising technology ecosystem, lawmakers have felt an acute need to protect their constituents from questionable — and often Byzantine — data practices. As we transition into a new, post-GDPR, post-CCPA decade, it’s with much warier consumers. And, with much more empowered and vigilant regulators.
Now that Californians are armed with GDPR-style privacy protections, how should U.S. companies — who’ve frequently depended on free-flowing access to personal data — navigate the new era of data privacy concerns and regulations?
In our latest on-demand webinar, Cheetah Digital Privacy Analyst Alex Krylov and Client Success Director C.J. Berman hold a fireside chat to discuss how the CCPA may affect brands, and what they should keep top of mind. In this webinar, you’ll learn about:
- What the CCPA is and why it matters to companies doing business in the U.S.
- Key differences and similarities between the GDPR and the CCPA
- What practical considerations digital marketers should keep in mind with the CCPA
- What Cheetah Digital is doing as a CCPA “Service Provider” to support our clients
Are you prepared for the CCPA?
Watch this webinar, available for streaming right now.
The purpose of this Q&A is to provide additional information and resources of a general nature about the CCPA. Cheetah Digital does not intend for it to serve as legal or business advice or recommendations about handling consumer privacy within your unique business, and you should not construe it as such.
Jennifer Yeadon is a Content Marketing Strategist at Cheetah Digital. She enjoys writing about marketing, technology and everything in between.