To drive engagement amongst cardholders, Nectar and its home partners have teamed up to give away a grand total of 5 million Nectar points in its Heart Hunt Competition. With daily clues, hints and tips, participants have every incentive to get involved and collect points which can be put towards giving their home a little Spring TLC.
Marketing Campaign Objectives
- Reveal daily clues to drive continuous engagement amongst participants
- Use Nectar point giveaways to reward loyal cardholders and incentivize engagement
- Promote Nectar’s home and living partner offers
Scavenger Hunt Solution
Forget your traditional Easter egg hunt, Nectar has launched an exciting Heart Hunt Competition to truly engage Nectar cardholders. With a total of 5 million points up for grabs for customers to put towards freshening up their homes throughout the spring season, there’s every reason to get their hunt on and get involved.
To be in with the chance to win, participants can keep an eye on Nectar’s Facebook page for daily clues, hints and tips, and can sign in to their Nectar account to take part in the competition. Cardholders must keep their eyes peeled to see which of Nectar’s home partners contain the hidden heart, and in return, five lucky participants will win 20,000 points each and every day, plus the exciting chance to win an incredible one million points in the grand prize draw (worth a staggering £5,000!).
Think they’ve cracked the clue? Participants can head to the form provided to confirm where they found the hidden heart, and must submit their personal details to be in with the chance to win £100 worth of points to put towards giving their home a little TLC. What’s more, to promote Nectar’s home and living partner offers, Nectar has also featured the best offers on the campaign page, where cardholders can click through to learn more.
Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle. We are a business partner to the world’s best brands and have employees across 13 countries.