Today on Thinking Caps, Scott Cunningham, founder of the Interactive Advertising Bureau (IAB) Tech Lab, former President of Media Group Interactive, principal technology and program Founder of the Trustworthy Accountability Group (TAG), a pioneer in developing USATODAY.com, and current brand safety expert.
Scott has a very interesting perspective on brands, the advertising they buy, and publishers and why they really need to ramp up their first-party data collection. Also, his experience with the World Wide Web Consortium (W3C) through IAB, gives him an insider view of the cookie and whether or not its death has been greatly exaggerated. Additionally, Scott and Tim discuss a taboo topic in the advertising world: ad fraud.
Want to download Scott's brand safety white papers? Find them here. And check out the video below:
Never miss an episode.
Text CAPS to 64600 to get Thinking Caps right to your phone*.
Tim Glomb is the VP of Content and Data at Cheetah Digital where he leads the development of multimedia content to enable sales and marketing along with client success. Tim is also the founder of Audience Sherpa, a strategic consulting firm that helps brands such as Bowtech, Health-Ade Kombucha, and Leupold & Stevens build, manage, and engage consumer databases through services such as personalized messaging and privacy compliance.