Legendary email marketing pioneer Peter McCormick joins Tim and Richard from a safe social distance on today's Thinking Caps. The co-founder of ExactTarget, which was acquired by Salesforce for $2.5 billion, discusses how the world has changed since the acquisition in 2013 and what's still very much the same.
Peter shares his insights on why marketers are returning to the fundamentals of database marketing and "permission marketing" because of the changes brought about by privacy legislation and the associated disruption to adtech. He shares the books that defined those disciplines two decades ago and talks about the opportunities marketers now have to apply modern computing, big data, and machine learning techniques to super-power these areas — fostering a new era of personalized brand and consumer relationships.
Peter is also the Executive Chairman at Cheetah Digital and shares his vision for helping brands understand their customer's total lifetime value. Watch the latest episode of Thinking Caps below.
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Tim Glomb is the VP of Content and Data at Cheetah Digital where he leads the development of multimedia content to enable sales and marketing along with client success. Tim is also the founder of Audience Sherpa, a strategic consulting firm that helps brands such as Bowtech, Health-Ade Kombucha, and Leupold & Stevens build, manage, and engage consumer databases through services such as personalized messaging and privacy compliance.