It’s no secret that modern customer experiences extend far beyond the point of sale. Today, customers have opportunities to engage with brands across physical and digital channels, each of which has the power to enhance or their loyalty to a brand. On the other hand, one bad experience across any of these channels can endanger the loyalty of not just one customer, but an entire audience.
Thankfully, this isn’t always the case. Some customers — those who are emotionally loyal — are less likely to stray from a brand after a single lackluster experience. Simply put, emotional loyalty is the loyalty standard brands should aim to create with their consumers today.
What is emotional loyalty?
It’s not news that some customers are more loyal to brands than others. Their ties to a certain product or service may be so strong, in fact, that they are truly unbreakable. Every interaction across every channel and the feeling they create for customers can help create a sense of emotional loyalty.
Customers who grow to be truly devout fans and advocates of your brand are the testament of emotional loyalty. Take a product recall, for example. If your company were to suffer one but had an emotionally loyal audience, you likely wouldn’t lose a great deal of business to your competitors. Instead, your customers would see you through the storm, confident that you would right the situation and continue delivering the goods and experiences that made them fall in love with your brand.
Examples of emotional loyalty don’t stop there. To provide more insight into the process of creating emotional loyalty, we’ve created A Marketer’s Guide to Building Loyalty. In this guide, you’ll learn about:
- The difference between loyalty and emotional loyalty
- Five key building blocks that help curate emotional loyalty
- How Cheetah Digital clients are achieving lasting customer loyalty
Want to discover the keys to creating deep, emotionally loyal relationships with your customers? Download A Marketer’s Guide to Building Loyalty today.