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VOXI Achieves 40% Conversion Rate in Spooky Instagram Story Giveaway
Vodafone’s UK youth brand, VOXI, published an interactive social story giveaway on its Instagram page. Live for just 24 hours, the campaign proved its success with a 40% conversion rate.
Last Minute Tips for Your Holiday Email Marketing Campaigns
For marketers who find themselves having to create engaging holiday messaging on the spot, we’ve created some helpful last-minute tips related to the best timing, formatting, and content of email campaigns.
Vodafone Drives First-Party Data Capture From High-Speed Timed Quiz
Vodafone Albania engaged soccer fans and collected essential zero-party data in their latest high-speed, timed quiz that tested the biggest fans on their knowledge of soccer.
10 Ways to Get on Customers' Nice List
While Santa is making his list and checking it twice, customers are deciding where to spend their valuable holiday budgets. These 10 tips can help brands be on their best behavior this time of year.
No Reservations: Loyalty Lessons for FinServ Brands From the Hospitality Industry
With a little help from the hospitality industry, FinServ brands can serve up loyalty programs that inspire deeper, lasting connections with their customers.
P&G: Online Walled Gardens Are Here to Stay; It’s Time to Leverage Zero-Party Data
As the "walled gardens" of social media platforms and search engines continue to guard their data and metrics, it's up to marketers to find a better way to gather data.
Cheetah Digital Named a Strong Performer in Cross-Channel Campaign Management
Forrester Research has named Cheetah Digital a “Strong Performer” in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q4 2019.
What’s the secret to creating lasting loyalty?
Creating personalized experiences that resonate with customers is an important task for any brand that wants to establish a loyal customer base. In our latest guide, we'll show you how.