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How Will Your Brand Create Personalized, Relevant Experiences in the Digital Age?
Zero-party data: it's a new concept but one marketers will have to master if they want to build great customer relationships and create engaging campaigns.
If People are Emotional, Why are Customers Transactional?
See a visual breakdown of the key findings from our research in partnership with CMO Council. For more information, make sure to read the full report, Loyalty that Lasts.
From Acquisition to Loyalty: How to Treat Your Customers Like Real People at Every Stage
To build lasting customer relationships, a consumer should always feel understood, unique, and important — and it helps if you see them as people, not transactions.
5 Ways to Connect with Customers via Mobile Wallet
Mobile wallet is a native application that can open up a whole new channel for marketers to develop a relationship with their customers.
Would Consumers Care if Your Brand Disappeared?
Cheetah Digital partnered with the CMO Council to investigate the evolution of loyalty, and how marketing leaders are adapting their approach to customer relationships.
How Restaurant Brands Can Re-Engage Lost Loyalty Members
From online ordering to delivery and reservation apps, diners have more choices than ever before to sway their appetite and spending.
Why the Engagement Data Platform is More than a CDP
Unlike a CDP, the Engagement Data Platform unifies data and connects it to a system of action, helping brands achieve better relationships with their customers.
Forget the Marketing Funnel, It’s All About the Loyalty Loop
The marketing funnel was built in 1898 and it shows. At Signals 19, Andrew Davis shared with us a new way to think about the customer journey: the loyalty loop.