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Data Acquisition & Activation
Balancing Data + Insights for Better Consumer Engagement
Check out this report to find out how marketers can balance data and insights to deliver the best consumer engagement strategies and how data can inform this process without overwhelming creativity and experience.
Spotlight: Branching Logic
We understand that end consumers are inundated with marketing messages coming to them from all channels, through any possible and impossible touchpoint, and therefore we truly value that one moment your brand may have with them and we focus on helping you make the interaction as engaging and as relevant as possible. That’s why we have introduced branching logic.
Lay’s Bugles® Grows First-Party Database Complemented by Demographic Data with Cheetah-Powered Poll Experience
How do you grow a first-party database when your customers all purchase your product through a third party? With Cheetah Experiences, Lay’s Bugles® finds a way to connect.
Embracing a New Marketing World Without Third-Party Cookies
Were third-party cookies really all that great? The world will be better off without them, especially if you invest in this strategy.
Cheetah Digital for Retail Marketers
We’ve compiled this handy resource for retail marketers to learn more about what your martech platform should look like and how it should support and help you achieve your long-term goals.
How Retail Brands are Engaging with an Increasingly Digital Audience
Online shopping has exploded over the last year, due to both convenience and necessity. While this has been a struggle for some brick-and-mortar retailers, it has been a boon for those who have a robust online presence.
Five Key Elements Of a Successful Customer Engagement Strategy
To deliver effective customer engagement strategies, brands and marketers often need to look beyond the technology in an organization. Here's what you should be looking at.
Lacoste Japan Advances Towards a Zero-Party Data Strategy
Lacoste Japan recently transitioned to a zero-party data strategy and saw better engagement and way to improve the in-store experience for customers and associates.