The financial sector is one hallmarked for its passive journey to a fully-fledged digital transformation. It is a vertical where vast swathes of the population prefer to conduct affairs in branch rather than online, and as with all regulated industries, customers are
The financial sector is one hallmarked for its passive journey to a fully-fledged digital transformation. It is a vertical where vast swathes of the population prefer to conduct affairs in branch rather than online, and as with all regulated industries, customers are fraud-wary, resulting in them often being reticent to click call-to-actions in emails or
Philippe Deschodt, Data and CRM Manager on the customer marketing team of the well-known French brand Castorama (part of the british DIYgroup, Kingfisher), shares secrets to their success and their digital marketing vision at a time when consumer habits are constantly evolving. About Castorama is one of those established brands that the French have always
Background In 1980, the very first Bakers Delight bakery was opened by Roger and Leslie Gillespie in Hawthorn in Victoria, Australia. Forty years on, Bakers Delight has grown to become a …
A Little Background For 75 years Food for Planet has been redefining accepted industry norms, with a focus on combining high-quality meat-free or animal welfare led meat-based food with an ethos rooted in sustainability. One derided by its competitors, the continued rise in ethical consumerism means Food for Planet’s products are taking greater market share
Background For three decades Boden has been delighting it’s loyal customers with stylish, feel-good clothing. Synonymous with bright patterned garments complemented by masterly tailoring, a Boden dress or polo is as identifiable as one’s own fingerprint. From its humble beginnings as a pure-play mail-order retailer, to becoming early online adopters boosted with a smattering of
Social Influencers Deliver 32k Opt-Ins in 8 Days for Bowtech Want to watch this case study instead? Check out the video case study. Does influencer marketing drive revenue? We’ve all asked it, especially those in charge of the budget. There are pros and cons — it’s hard to measure accurately because the metrics exist outside
Join Patrick Tripp, SVP of product marketing at Cheetah Digital and Bryan Finfrock, our newest member of the product marketing organization for Pulse episode 20. We talk about Bryan’s background and what he’s focused on at Cheetah Digital. And we’ll talk a little bit about relationship marketing!
Restaurants took a beating in 2020 as the pandemic spread. One thing is for sure, many of those businesses realized the need to shore up their digital ecosystem to not only survive but also to adapt to what are sure to be long-lasting behavioral trends with their consumers. This e-book is a must-have for anyone in the food service industry. Download it now.