Next Best Experience
Deliver the right experience to the right customer in real-time.
With tightening consumer data privacy regulations, brands must now make a major shift in their personalization strategy to leverage zero-party or first-party data for targeted value exchange. As per the Cheetah Digital survey, 92.5% of respondents moderately or very much agree that one-to-one personalization will be important, but only 4% of the brands have a sophisticated collection and use of zero-party data to personalize marketing efforts.
Next Best Experience would allow marketers to leverage unique capabilities across Cheetah Real-Time Personalization and Cheetah Experiences solutions and provide them with new opportunities for real-time onsite acquisition, enrichment, and engagement.
Download this data sheet to see how Next Best Experience helps marketers to build a zero-party or first-party data strategy by collecting consumer data through relevant experiences at the right moment and in real-time.
American Airlines Uses Zero-Party Data for Personalized Offers that Increase Revenue
The world’s largest airline carrier revolutionized from ‘batch and blast’ email to a strategy rooted in delivering personalized, real-time offers based on self-reported data preference data. This led to 50% open rates, 84% conversions, and ultimately a $50 lift in revenue per customer.Watch now
Reimagine Your Welcome Program and Move Away From Preference Centers, Using Digital Experiences
Understand how incorporating digital experiences into your ongoing email programs can increase revenue.