Social Media Vs. The Trust Economy
The time has come for marketers to invest in forging direct-to-consumer relationships. It’s not about fully boycotting social media channels, but using those mediums to get consumers off that platform into our own direct channels, where you aren’t impacted by the next scandal to hit the social media quagmire.
In this white paper you will learn how to:
Turn unknown consumers into known through interactive experiences
Collect the opt-ins and preference data to power personalized marketing
Build emotional loyalty by delivering contextually relevant messaging