The Top RFP Questions to Ask Your Martech Vendor

 

The buying process for any technology can be long and arduous, especially in the martech world. You may not know where to even begin. That’s why we’re bringing you The Top RFP Questions to Ask Your Martech Vendor to help guide you through the process. In this guide, you’ll see six key focus areas:

  • Data: The lifeblood of any marketing program
  • Acquisition & Enrichment: First- and zero-party data
  • Customer Engagement: Across all channels and touchpoints
  • Next-Gen Personalization: Orchestrate real-time experiences
  • Retention: Creating emotional loyalty through a value exchange
  • Strategy: Focus on people, process, and technology

You’ll also get access to your very own RFP template, which includes space for key questions to ask during your martech vendor selection. Don’t start your RFP process without this helpful guide — download it today.

 

A recognized leader across the entire customer lifecycle.

What the top industry advisors are saying about us.

Named a Leader
Forrester Wave™: Email Marketing Service Providers, Q2 2020

Named a Leader
Forrester Wave™: Loyalty Technology Platforms, Q2 2019

Garnered Most Features
CDP Institute for Customer Data Platforms 2020

Named a Challenger
Gartner Magic Quadrant for Multichannel Marketing Hubs 2021

One single platform.

A million marketing capabilities.

The Customer Engagement Suite consolidates marketers’ most important tools into a single platform that’s actually easy for marketers to drive. Acquire customer data, activate email, sms and in-app messaging & reward with emotional loyalty, all from a single interface.

A CDP that actually helps make sense of your marketing efforts.

Our Engagement Data Platform is an infinitely scalable CDP that ingests the data you need in the format you need. But you don’t need to be a scientist to analyze, segment and push audiences & action into your marketing channels.

Way more than metrics.

Derive customer lifetime value.

The most important KPI’s aren’t based on lag measures alone. Get the metrics you need while machine learning helps you navigate predicted outcomes across all available channels. Execute on the outcome you want.

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