The Zero-Party Data Playbook

The majority of marketers are aware that it’s bad practice to power their campaigns through third-party data, or deliver personalization from inferences. But for all too many, the task of shifting from the quick fix of list purchasing to collecting data directly from the consumer is daunting. It doesn’t have to be.

By leveraging interactive experiences that conduct research, accrue opt-ins, and deliver an altogether better experience for the customer, marketers can collect the preference insights and purchase intentions required to deliver true personalization.

Download this playbook to go on the journey from loading the CRM with first-party data, to implementing a fully-fledged zero-party data strategy that delivers hyper-personalized campaigns to consumers.