There are numerous touchpoints in which you should be connecting with your customer base, but email is still comfortably the preferred channel for receiving offers, content, incentives, and rewards from restaurant brands. However, in today’s digital and interconnected world, without the ability to get all of your data harmonized in one place, your future initiatives are doomed to never realize their full potential.
Any restaurant brand that wants to deliver truly excellent experiences, not just from the kitchen, needs access to all guest data, wherever it’s collected from.
Check out these client stories from COBS Bread, Torchy’s Tacos and Bakers Delight who are engaging customers with relevance on the right channel, at the right time, with the right message.
80% of guests have a favorite restaurant chain as it provides a consistent experience
40% of data records contain inaccurate data
108% – When it comes to receiving offers, email outperforms other channels by up to 92%