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Would Consumers Care if Your Brand Disappeared?
Cheetah Digital partnered with the CMO Council to investigate the evolution of loyalty, and how marketing leaders are adapting their approach to customer relationships.
How Restaurant Brands Can Re-Engage Lost Loyalty Members
From online ordering to delivery and reservation apps, diners have more choices than ever before to sway their appetite and spending.
Why the Engagement Data Platform is More than a CDP
Unlike a CDP, the Engagement Data Platform unifies data and connects it to a system of action, helping brands achieve better relationships with their customers.
Forget the Marketing Funnel, It’s All About the Loyalty Loop
The marketing funnel was built in 1898 and it shows. At Signals 19, Andrew Davis shared with us a new way to think about the customer journey: the loyalty loop.
Can Marketers Replace Their Technology Stacks Without Losing Their Minds?
What happens when the technology stack you invested in doesn't work as planned? We answer these questions and more in our new report Strategy First.
Making Loyalty Fun: 3 Reasons to Add Gamification to Your Loyalty Program
When loyalty members learn to associate your brand with entertainment and amusement, you’ve taken a step toward emotional loyalty.
Beth Comstock’s 3 Ways Marketers Can Embrace Change
In her keynote at Signals 19, Beth Comstock shared three key ways marketers can begin embracing and enacting change in both the workplace and their lives.
Introducing Ad Audiences — Our New Way to Connect with Customers
Meeting your customers where they are is the key to standing out in customers’ busy, crowded lives. That's why we're introducing our new ad audiences feature.