LTVを高めるための3つのロイヤルティ戦略

顧客ロイヤルティが重要であることは言うまでもありません。消費者向けビジネスの多くで、新規顧客を獲得するコストは、既存顧客を維持するコストの5倍にもなります。

こうした長期的な顧客との関係のメリットを測る指標の一つが顧客のLTV(生涯価値)です。

このeBookでは、LTVを高めるために活用できるロイヤルティ戦略として、顧客エンゲージメント、パーソナライゼーション、セグメンテーションの3つを紹介します。

詳細はeBookをダウンロードのうえご確認ください。

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