Full of Stats and Examples of Zero-Party Data Use Cases
The white paper reveals poll results from marketers on their attitudes and readiness plans for a personalized world. As third-party data and cookies become less viable, we explore the use cases for zero-party data. The report shares definitions, advice, and examples of successes from the likes of Discovery Communications, Budweiser, and Aéropostale. We also provide a deep-dive webinar that provides a blueprint to personalization across four chapters to help you understand how to put zero-party data to use for your brand. Guests include privacy and brand safety expert Scott Cunningham as well as successes with Salling Group and Pure Archery Group.
Together, these two resources are the most comprehensive zero-party data overview and personalization explanation available. Please download your complimentary report now.
Marketers know cookies are dying, but many are not ready for their demise
86% of white paper survey respondents say they are reducing their reliance on third party data, but less than 4% are currently collecting zero-party data!
Everyone agrees that personalization is crucial to advertising and marketing efforts
92% of respondents agree personalization is important for consumers with 48% saying it is extremely important. We also explain in our webinar some key stats on what consumers expect when it comes to personalization across all marketing channels.
Our clients share their amazing results
Pure Archery Group shares how they get over 50% open rates on personalized email and also see nearly 7x lit in advertising impact when using zero-party data.
Our Guest Speakers
Author of the "Defining Brand Safety" series by the Brand Safety Institute. He's the founder of the IAB Tech Lab, principal technology and program founder of the Trustworthy Accountability Group. He's the former head of product for Federated Media. He's the former president of Media Newsgroup Interactive. Was a pioneer in the development of USAtoday.com. And more recently, you've probably seen him in the news as the architect of The News-Press ID. Great consultant with years of expertise. Visit Cunningham.Tech.
András was part of the Salling Group team that assessed their technology needs when looking to personalize their digital connection with consumers. Having nearly 20% of Denmark in their loyalty program alone, András knows what's needed to execute effectively. He shares his thoughts from about the technology needed to win.
Skylar directs the consumer comms and interactive campaigns that touch the consumer audience for 7 brands in the Pure Archery Group. A collection of global sporting goods brands, PAG has adopted a strong zero-party data strategy and has been personalizing email, SMS, and websites based on psychographic data for years. He shares their results and amazing metrics behind this dedication to a personalized consumer journey.
Richard Jones is the CMO at Cheetah Digital, where he oversees a global team that is responsible for all aspects of the brand, demand generation, digital marketing, corporate communications, and sales development. With more than 20 years of marketing, sales and strategy experience, Jones was previously the CEO of Wayin, a global leader in zero-party data collection and activation. There, he helped many of the world’s leading brands such as Daily Mail Group, NHL, Bauer Media, Vodafone, Priceline.com, Reckitt Benckiser, Air New Zealand, and Manchester City FC create zero-party data strategies. In July 2019, Wayin was acquired by Cheetah Digital and rebranded as Cheetah Experiences. Preceding his time at Wayin, Jones co-founded EngageSciences, which merged with Wayin in May 2016. Jones also led regional sales for the EMEA team at Eloqua.
Tim Glomb is the VP of Content and Data at Cheetah Digital where he leads the development of multimedia content to enable sales and marketing along with client success. Tim is also the founder of Audience Sherpa, a strategic consulting firm that helps brands such as Bowtech, Health-Ade Kombucha, and Leupold & Stevens build, manage, and engage consumer databases through services such as personalized messaging and privacy compliance.