Email Marketing Benchmark Report, Q2 2021

Compare how your emails are performing with the delivery, open, unique open, click-through and unsubscribe rates for hundreds of Cheetah Digital clients and billions of email sends.

In an 18 months like no other, where performance rates have generally suffered across all industries, see where your organization stacks up in this granular report, by all verticals, specific industry or even device.

In addition to the graphic look at actuals, we have also included our standard year-over-year charts of email performance rates for Q2 in 2021 and 2020.

opens rates down year-on-year

of email opens on mobile

of click-throughs happen on mobile

A recognized leader across the entire customer lifecycle.

What the top industry advisors are saying about us.



Cheetah Digital named a “Strong Performer” in The Forrester Wave™: Email Marketing Service Providers, Q1 2022
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May 2021 Magic Quadrant for

Multichannel Marketing Hubs
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Cheetah Digital

named a Preferred Vendor
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One single platform. A million marketing capabilities.

The Customer Engagement Suite consolidates marketers’ most important tools into a single platform that’s actually easy for marketers to drive. Acquire customer data, activate email, sms and in-app messaging & reward with emotional loyalty, all from a single interface.

A CDP that actually helps make sense of your marketing efforts.

Our Engagement Data Platform is an infinitely scalable CDP that ingests the data you need in the format you need. But you don’t need to be a scientist to analyze, segment and push audiences & action into your marketing channels.

Way more than metrics. Derive customer lifetime value.

The most important KPI’s aren’t based on lag measures alone. Get the metrics you need while machine learning helps you navigate predicted outcomes across all available channels. Execute on the outcome you want.

What does the Cheetah Difference look like for our clients?

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