In today’s market, basic offers and batch emails aren’t enough to keep up with the evolving demands of today’s customers. Brands must be comfortable innovating their data strategy and embrace zero-party data to gain a deeper understanding of their customers, react to their signals in a timely manner, and ultimately build long-term emotional loyalty.
This report by Forrester outlines what marketers need to do to build an innovative organization that can blend customer, marketing, and business insights to drive deeper engagement with customers.
The report will uncover answers to:
- What are the trends that are shaping the future of marketing?
- How can I innovate the insights I’m gathering so that we are more relevant in our marketing?
- What’s the best process to develop innovation insights?