In the Forrester Report titled “It’s OK To Break Up With Social Media” we learn that marketers have been complicit in social media’s mess. Instead of consumers leading the conversation, marketers have been loading these platforms with content and advertisements competing for consumers’ attention and helping create quite the quagmire.
The report shares consumer views on how trustworthy social content is today, how “cool” it may or may not be to associate with a brand on social platforms and how many consumers are spending less time on these platforms. You’ll also read why social is not crucial to your brand goals and why you should be listening more than trying to be heard.
This report is a must have for the modern marketer trying to navigate the increasingly difficult social landscape.