Resources

Blogs

Cross-channel Marketing: Deliver Messages That Resonate and Delight

The table stakes are covered; your brand is collecting zero-party data directly from customers who are happy to share it, emails are being personalized based on that data, and sales are improving. However, it isn’t time to pat yourself on the back for a job well done just yet. You’re generating a lot of one-and-done business. Customers are still churning, and it costs a lot of money to replace them. A common contributing cause to this problem is email operating in a silo from other critical channels.

Messaging at Scale: Accelerating Email and SMS Programs

As the world has changed, so has B2C marketing. We’ve seen B2C marketing transform from the early days of transactional, volume- based messaging to a conversational engagement strategy. In this new world, we are all under more pressure than ever before and are required to do more in less time.

Data Enrichment: Know All That Is Knowable About Your Customers

So you’ve made initial contact and you have the customer’s basic information. If you want to turn this into a fruitful relationship, you’re going to need more than just their name and email address. But to get more personal information, you’ll first need to generate trust. Offer—and deliver—value. Keep in mind that they don’t have to give you anything. It’s not just about what you want. It’s about consumer and brand coming together in a mutually beneficial relationship.

Value Exchange, Personalization, Relationship Marketing

Value Exchange: The Foundation of Relationship Marketing

Privacy is a major concern for all of us—brands and consumers alike—and increasingly so, highlighted by recent government legislation, data breaches, and revelations about everyone’s favorite love-to-hate internet F word

Client Stories

5 Ways Cheetah Digital Helps A World-Renowned High-Street Bank Prove Efficiency

The financial sector is one hallmarked for its passive journey to a fully-fledged digital transformation. It is a vertical where vast swathes of the population

Castorama is evolving from product-oriented marketing to relationship marketing

Philippe Deschodt, Data and CRM Manager on the customer marketing team of the well-known French brand Castorama (part of the british DIYgroup, Kingfisher), shares secrets

How Bakers Delight saw over a 20% increase in their basket size

Background In 1980, the very first Bakers Delight bakery was opened by Roger and Leslie Gillespie in Hawthorn in Victoria, Australia. Forty years on, Bakers Delight has grown to become a …

How Food for Planet Is Enriching The Customer Experience

A Little Background For 75 years Food for Planet has been redefining accepted industry norms, with a focus on combining high-quality meat-free or animal welfare

Ebooks

Latest Consumer Trends To Inform Your Loyalty and Relationship Marketing Strategy

Learn how consumers expect your brand to engage with them across loyalty, messaging and via a value exchange with examples from American Airlines, The North …

Digital Consumer Trends Index 2022

We built our Customer Engagement Platform to deliver better Relationship Marketing solutions for marketers. This free 90+ page download shares global stats behind consumer attitudes across the entire lifecycle.

The Ultimate Digital Experience Strategy Playbook For Retailers

The retail purchasing path is anything but linear. Consumers browse in-store only to seek a cheaper price-point on their smartphone. They expect next day delivery and rewards for their loyalty that goes well beyond a freebie after 10 purchases. As the modern shopper has mature

The Zero-Party Data Playbook 2022

Zero-Party Data is the new buzzword, but it’s been in our dna for years. Learn how to collect psychographic ZPD to level up your personalization efforts and drive more long term revenue with this free download.

Podcasts

Will the Death of the Cookie Kill Marketing Careers?

As cookies continue to deprecate, does that mean that some marketing roles will vanish alongside them? We break it down in the latest episode.

Why Financial Modeling Keeps Profitable Customers Coming Back

Once merely the darling of supermarkets and airlines, loyalty programs are omnipresent in almost every vertical. But as consumer expectations have matured, the loyalty initiatives

Wes Barkwill Dives into Loyalty

Loyalty is so much more than a platform — it is an essential way to engage with customers throughout the customer lifecycle.

Uncaged Wisdom Podcast on the Importance of Innovative Email Design

Listen as we discuss the importance of innovative email design and the accompanying strategies we deliver at Cheetah to make emails come alive.

Videos

The Cheetah Digital Customer Engagement Suite

The new Customer Engagement Suite is a complete customer lifecycle solution — from acquisition through loyalty. Powered by a single view of the customer, the

Cheetah Engagement Data Platform Demo

Industry-leading marketing requires industry-leading data management technology. Cheetah Engagement Data Platform is redefining enterprise-scale data collection, unification, segmentation, and insights. Our real-time data platform sits

Cheetah Experiences Demo

Customers don’t just want personalized experiences — they expect them. But they expect strict data and privacy controls, too. Cheetah Experiences solves this modern challenge

Cheetah Messaging Demo

Global, enterprise-scale marketing requires more precision, expertise, and data management expertise than ever before. With Cheetah Messaging, marketers can easily deploy robust cross-channel campaigns, compile

Signals

Tips from the Experts: Cheetah CES — Setting Waypoints for Success

How do you transform your brand into a data-driven organization? The benefits of being data-driven are readily apparent — these organizations see increases across the

Clarity in an Uncertain Future: Cookies, Privacy and other Marketing Roadblocks

Speakers: Richard Jones, CMO of Cheetah Digital Richard Jones is the CMO at Cheetah Digital, where he oversees a global team that is responsible for

Tips From the Experts: Cheetah Experiences — Exploring the Top 5 Programs of 2020

First- and zero-party data are the foundation of truly great, truly personalized marketing campaigns. With the right strategy in place and the right technology, brands

Tips from the Experts: Introducing Cheetah Personalization

This LIVE session has ended but you can watch it on-demand now Introducing: Cheetah Personalization! It’s here and you can attend a chat with the

Webinars

Aussie marketers: Is your brand ‘relationship marketing ready’?

New global research commissioned by Cheetah Digital reveals what consumers expect from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences at every stage of the customer lifecycle; from acquisition through to loyalty.