Resources
Latest
The Strategy Behind Starbucks Relationship Marketing Efforts
An exclusive interview revealing what makes Starbucks’ loyalty program one of the most successful in gathering the data and insights required to drive frequency, deliver real-time personalization and engender long-lasting, profitable relationships.
Digital Consumer Trends Index 2022
New global research commissioned by Cheetah Digital reveals what consumers expect from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences at every stage of the customer lifecycle; from acquisition through to loyalty.
The Zero-Party Data Playbook 2022
Download this free asset to get the 101 on ZPD plus examples of how brands are differentiating with personalization and driving revenue.
Restaurant Revolution: Why Relationship Marketing is the Key
The 101 on how the restaurant industry needs to adopt a full Relationship Marketing strategy. Get the stats, facts and examples to bolster your bottom line.
Blogs
Intelligent Marketing: Leverage the Power of ML for Personalized Journeys
Intelligent Marketing allows brands to uncover insights and audiences, and drive results with recommendations and predictions leveraging machine learning.
The 4 Stages of Relationship Marketing Explained
In simple terms we explain the 4 stages of relationship marketing and include ideas and examples of global brands that are having success implementing this strategy.
Real-Time Marketing: Respond in Real-Time with Contextual and Personalized Experiences
Customers want to feel understood. For example, 74% of consumers have a favorite brand because
Cross-channel Marketing: Deliver Messages That Resonate and Delight
The table stakes are covered; your brand is collecting zero-party data directly from customers who are happy to share it, emails are being personalized based on that data, and sales are improving. However, it isn’t time to pat yourself on the back for a job well done just yet. You’re generating a lot of one-and-done business. Customers are still churning, and it costs a lot of money to replace them. A common contributing cause to this problem is email operating in a silo from other critical channels.
Client Stories
Air Wick Improves Product Research Techniques Using Personalized Questionnaire
Air Wick Improves Product Research Techniques Using Personalized Questionnaire Air Wick, an air freshener brand
Kansas Lottery Delivers Highly-engaging Player Experience
Kansas Lottery Delivers Highly-engaging Player Experience Since it was established in 1987, the Kansas State
5 Ways Cheetah Digital Helps A World-Renowned High-Street Bank Prove Efficiency
The financial sector is one hallmarked for its passive journey to a fully-fledged digital transformation.
Castorama is evolving from product-oriented marketing to relationship marketing
Philippe Deschodt, Data and CRM Manager on the customer marketing team of the well-known French
Ebooks
Latest Consumer Trends To Inform Your Loyalty and Relationship Marketing Strategy
Learn how consumers expect your brand to engage with them across loyalty, messaging and via a value exchange with examples from American Airlines, The North …
Digital Consumer Trends Index 2022
We built our Customer Engagement Platform to deliver better Relationship Marketing solutions for marketers. This free 90+ page download shares global stats behind consumer attitudes across the entire lifecycle.
The Ultimate Digital Experience Strategy Playbook For Retailers
The retail purchasing path is anything but linear. Consumers browse in-store only to seek a cheaper price-point on their smartphone. They expect next day delivery and rewards for their loyalty that goes well beyond a freebie after 10 purchases. As the modern shopper has mature
The Zero-Party Data Playbook 2022
Download this free asset to get the 101 on ZPD plus examples of how brands are differentiating with personalization and driving revenue.
Videos
The Cheetah Digital Customer Engagement Suite
The new Customer Engagement Suite is a complete customer lifecycle solution — from acquisition through
Cheetah Engagement Data Platform Demo
Industry-leading marketing requires industry-leading data management technology. Cheetah Engagement Data Platform is redefining enterprise-scale data
Cheetah Experiences Demo
Customers don’t just want personalized experiences — they expect them. But they expect strict data
Cheetah Messaging Demo
Global, enterprise-scale marketing requires more precision, expertise, and data management expertise than ever before. With
Will the Death of the Cookie Kill Marketing Careers?
As cookies continue to deprecate, does that mean that some marketing roles will vanish alongside them? We break it down in the latest episode.
Why Financial Modeling Keeps Profitable Customers Coming Back
Once merely the darling of supermarkets and airlines, loyalty programs are omnipresent in almost every
Why Email is #1 Channel for Revenue in US… Again.
The email channel is (still) the #1 driver of revenue with consumers both globally and in the US per the 2022 Consumer Trends Index report. This 5 min clip shares the stats on several marketing channels and the why and how email is so powerful, even with Gen Z and Millennials. Learn how to personalize it and drive amazing results for your own relationship marketing strategy.
Wes Barkwill Dives into Loyalty
Loyalty is so much more than a platform — it is an essential way to engage with customers throughout the customer lifecycle.
Signals
Tips from the Experts: Introducing Cheetah Personalization
This LIVE session has ended but you can watch it on-demand now Introducing: Cheetah Personalization! It’s here and you can attend a chat with the
Tips From the Experts: Cheetah Experiences — Exploring the Top 5 Programs of 2020
First- and zero-party data are the foundation of truly great, truly personalized marketing campaigns. With the right strategy in place and the right technology, brands
Why Omnichannel Personalization is the Future of Marketing
Speaker: Mila D’Antonio Principal Analyst, Omdia As part of customer engagement team at Omdia, Mila D’Antonio covers technology that enables connected customer experiences across the
Webinars
Emotional Loyalty: Turning Today’s Buyers into Tomorrow’s Devoted Fans
Brand loyalty is defined by much more than traditional marketing tactics like points and rewards. Loyalty is an outcome — a goal that can only be achieved by knowing your customers deeply and nurturing the relationship at every opportunity. This webinar will explore the concept of emotional loyalty and offer actionable guidelines to start building more genuine relationships with your customers.
Aussie marketers: Is your brand ‘relationship marketing ready’?
New global research commissioned by Cheetah Digital reveals what consumers expect from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences at every stage of the customer lifecycle; from acquisition through to loyalty.
The Strategy Behind Starbucks Relationship Marketing Efforts
An exclusive interview revealing what makes Starbucks’ loyalty program one of the most successful in gathering the data and insights required to drive frequency, deliver real-time personalization and engender long-lasting, profitable relationships.
Switching Your Loyalty Solution Provider
Choosing a loyalty service provider is an essential building block to ensuring the success of your loyalty program, and considering platform replacement is a decision that should not be made lightly. That’s why we’ve enlisted loyalty experts Jon Siegal and David Slavick to help you understand what’s involved in this process.
