Cheetah Digital partnered with the CMO Council to investigate the evolution of loyalty, and how marketing leaders are adapting their approach to customer relationships.

From online ordering to delivery and reservation apps, diners have more choices than ever before to sway their appetite and spending. 

Unlike a CDP, the Engagement Data Platform unifies data and connects it to a system of action, helping brands achieve better relationships with their customers.

The marketing funnel was built in 1898 and it shows. At Signals 19, Andrew Davis shared with us a new way to think about the customer journey: the loyalty loop.

What happens when the technology stack you invested in doesn't work as planned? We answer these questions and more in our new report Strategy First.

When loyalty members learn to associate your brand with entertainment and amusement, you’ve taken a step toward emotional loyalty.

In her keynote at Signals 19, Beth Comstock shared three key ways marketers can begin embracing and enacting change in both the workplace and their lives.

Meeting your customers where they are is the key to standing out in customers’ busy, crowded lives. That's why we're introducing our new ad audiences feature. 

With mobile wallets, brands can improve customer experiences, expand the accessibility of their loyalty programs, and break down walls between online and in-store interactions.