As we take a quick break during the holidays, it’s time to reflect on the ghosts of marketing past and present, and especially look forward to what’s to come in the near future for MarTech.

For marketers focused on building more meaningful connections with consumers, 2020 promises to be an exciting 12 months. Read Richard Jones' 2020 marketing predictions.

In our latest webinar, How to Drive Rich Personalization at Scale, Cheetah Digital’s CMO Richard Jones is joined by the CEO of Audience Sherpa Tim Glomb to discuss the personalization and privacy challenges marketers face today. 

Mobile wallet is one of the easiest channels to connect with your customers. But how do you know if your efforts are effective?

To support its chosen 2019 charity of the year, The Montreal Children’s Library, CBC Montreal used Cheetah Experiences to create a book-themed quiz to get visitors in the holiday spirit.

Knowing that it's impossible to resist sharing pics of a pup in a holiday hat, Pets At Home used Cheetah Experiences to spread holiday cheer and gather first-party data.

Everyone has their own definition of a “good” houseguest, but the basic qualities are consistent — and they’re surprisingly similar to what customers want from the brands that inhabit their lives. 

Vodafone’s UK youth brand, VOXI, published an interactive social story giveaway on its Instagram page. Live for just 24 hours, the campaign proved its success with a 40% conversion rate.

For marketers who find themselves having to create engaging holiday messaging on the spot, we’ve created some helpful last-minute tips related to the best timing, formatting, and content of email campaigns.