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Q&A: How to Curate Better Customer Relationships Through Deliverability
Discover our VP of Deliverability's insights on deliverability ROI, customer experiences, and how linking the two together can help marketers get back to what they truly enjoy doing.
Customer Data is the Ticket to Personalized Offers
It is the right mix of products and pricing, combined with technology and the right creative that makes offers compelling to your customers.
The Right Ingredients Bring Loyalty to the Brand Experience
Marketers must consider all ingredients of a loyalty program and how they fit into the overall brand experience. The best programs encourage customers to have fun and much, much more.
Three Key Considerations for Enterprise Marketers Responsible for Email
When it comes to email-based communications, today’s marketer should be paying attention to three key factors.
Where Do Gen Z’s Loyalties Lie? Hopefully, With You
A new generation to decipher has quickly arrived — Generation Z. How can you foster brand loyalty among this up-and-coming consumers?
Super Fans: Create Loyalty Experiences Your Customers Crave
A personalized, engaging, and truly rewarding program gives your audience what they really want. In return, you will create a community of super fans for life.
Brand Loyalty Matters — And Your Technology Platform Does, Too
With the right technology, you can now craft personalized experiences at enterprise-scale that drive one-to-one relationships with consumers. See what five things matter most.
Loyalty Programs Drive Consumer Engagement
When considering loyalty software, marketers need to make sure the technology meets their requirements for truly engaging their customers.