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That Time When the Coupon Didn’t Work (And How to Avoid It Next Time)
Your offers should drive revenue and build relationships with customers. But if they can't use these offers where they usually shop – or if it becomes too difficult to redeem – their trust is eroded.
Get to Know Cheetah Digital: Steven Elsham
See what Steven Elsham, SVP, Sales and GM, EMEA, has to say about how his team at Cheetah Digital positively impacts marketers' lives.
The Importance of Marketing Technology and CRM Compatibility
Your company's CRM should be a key consideration when determining what marketing platform technology to rely on.
Q&A: How to Curate Better Customer Relationships Through Deliverability
Discover our VP of Deliverability's insights on deliverability ROI, customer experiences, and how linking the two together can help marketers get back to what they truly enjoy doing.
Customer Data is the Ticket to Personalized Offers
It is the right mix of products and pricing, combined with technology and the right creative that makes offers compelling to your customers.
The Right Ingredients Bring Loyalty to the Brand Experience
Marketers must consider all ingredients of a loyalty program and how they fit into the overall brand experience. The best programs encourage customers to have fun and much, much more.
Three Key Considerations for Enterprise Marketers Responsible for Email
When it comes to email-based communications, today’s marketer should be paying attention to three key factors.
Where Do Gen Z’s Loyalties Lie? Hopefully, With You
A new generation to decipher has quickly arrived — Generation Z. How can you foster brand loyalty among this up-and-coming consumers?