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Marketers Need Every Channel for Communication
Enterprise marketers are the unsung heroes of the marketing world. They have the daunting task of communicating with and inspiring millions of consumers.
3 Customer Tenets For Successful Modern Loyalty Programs
Loyalty is not a new term to marketers, however, it is quickly becoming a winning proposition for brands all across the world. Here are three tenets to help your brand succeed.
Essential Guide to Modern Loyalty Programs
The loyalty landscape is changing, and whether you’re a restaurant or retail chain, the battle for the customer has never been so fierce.
Changing Customer Behaviors Requires Dynamic Marketing Tools
For marketing software to keep up with consumers’ preferences, it needs to infer details about the customers and be able to change the campaign parameters.
Actionable Data Makes a Difference to Marketers and Consumers
When marketers are able to take action with their data in one system, that’s when they are truly able to succeed at engaging customers.
Product Development Research: Air Wick Drives Responses with Personalized Questionnaire
Discover how Air Wick created a customized questionnaire to help inform its decision around personalized fragrance.
Cheetah Digital Launches Live Experiences With First-Party Data Capture In Ad Units
Combine ad targeting with interactive digital experiences that collect first-party data and preference insights to truly personalize your marketing efforts.
How Nat Geo Achieved 70% Conversion Rate With Instagram Photo Contest
Discover how National Geographic and partner MySwitzerland.com are utilizing an Instagram photo contest to inspire fans to create and share compelling user-generated content.