Tailor-made for you
The past year saw retail brands move faster than ever to embrace digital transformation. Today's challenge is driving customers back in-store while also retaining strong online engagement. As long-held marketing practices continue to be disrupted, now is the time for bold action.
Within Cheetah Digital’s Customer Engagement Suite (CES), we have created all the retailer-to-consumer dependencies brand marketers will ever need. A one-stop-shop for managing customer data, send-time optimization, interactive experiences, intelligent offers, and loyalty. Turn online customer interactions into engaging digital activities, match site visits with known and unknown shoppers, and take the next action right then and there or through cross-channel messaging.
A marketing plan isn’t personalization →
Nobody cares about your marketing plan. You like to think in segments, but the more you know about a customer, the less they will fit neatly into a segmentation model or cohort.
The data haves and the data have-nots →
Possess a lot of data on your customers but don’t know how to access or action it? Or do you lack the right data to start? It’s time to work out what you have and how you can use it.
To infer is to err; to know is divine →
The cookie's death and increasing emphasis on privacy mean it is more important than ever to take ownership of your customer insights. Build a preference database through value exchange.
Stocking the right solutions
Next-Gen Personalization →
Our next-gen Personalization approach is to create intelligent offers that accompany customers as they journey across multiple channels. Tailor real-time personalization to the product category or service they are interested in. To encourage repeat purchases, make recommendations that are 1:1, relevant to their activity, and move beyond discounts and toward engagement.
Engagement Data Platform →
Cheetah’s Engagement Data Platform is a modern database. A flexible platform that can be actioned by unified departments such as I.T. and marketing. Accompany the customer throughout the lifecycle, activate and analyze the data you have via the single customer view. Create powerful Journeys across the CES to increase customer spending, wallet share and foster brand loyalty.
Experiences & Loyalty →
Shopper preference data, consensually collected via interactive, value-driven, Experiences, provides actionable insights. These can be used to trigger Messaging programs built to increase customer spend. Nurturing emotional relationships, over time, will result in greater customer loyalty and want to participate in an advanced retail Loyalty program.
Shop around our content
How Emotion Powers Success in the Vans Family Loyalty Program
The Challenges Retail Brands Face in 2021
Cheetah Digital’s CES
Learn about our Customer Engagement Suite. A perfect fit for retail marketers.
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Retail-focused content from our Blog & Resources.