How Bloomin’ Brands Found Success with Data-Driven Engagement
We’re sorry this session doesn’t come with a Bloomin’ Onion, but it does come with Bloomin’ Brands Chief Customer Officer Michael Stutts!
During this session, Stutts will share how investing in a consumer database can pay back in dividends. As evidenced by Bloomin’ Brands tripling off-premise sales during COVID-19 and also learning from their data that a new customer demographic not seen before was indulging in their restaurant offerings. In this session, you’ll learn how real-time messaging and zero-party data fuels Bloomin’ Brands' direct-to-consumer communications and how Cheetah Digital is powering their data-driven strategies.
Bloomin’ Brands is made up of Outback Steakhouse, Carraba’s Italian Grill, Fleming’s Prime Steakhouse and Wine Bar, and Bonefish Grill.
Tripled off-premise sales with data-driven messaging
Created a virtual brand, The Tender Shack, in 49 days
Derives 8x more revenue from consumers that use multiple channels to engage the brand versus those that only use 1 channel
Michael Stutts was appointed Executive Vice President, Chief Customer Officer of Bloomin' Brands in May 2019. He is responsible for leading the global digital and customer strategy in partnership with our brand leaders, and in January 2020 he began overseeing the technology strategy and implementation of all digital consumer and business technology initiatives for the Bloomin’ Brands. Prior to joining Bloomin’ Brands, Michael served as a Partner and Managing Director at Boston Consulting Group, where he focused on the consumer, marketing, and sales practice areas. He has worked on consulting engagements for more than 30 restaurant brands and partnered with clients to implement strategies that strengthen brands through enhanced digital customer experiences and customer loyalty programs.
Tim Glomb is the VP of Content and Data at Cheetah Digital where he leads the development of multimedia content to enable sales and marketing along with client success. Tim is also the founder of Audience Sherpa, a strategic consulting firm that helps brands such as Bowtech, Health-Ade Kombucha, and Leupold & Stevens build, manage, and engage consumer databases through services such as personalized messaging and privacy compliance.