We’re sorry this session doesn’t come with a Bloomin’ Onion, but it does come with Bloomin’ Brands Chief Customer Officer Michael Stutts!
During this session, Stutts will share how investing in a consumer database can pay back in dividends. As evidenced by Bloomin’ Brands tripling off-premise sales during COVID-19 and also learning from their data that a new customer demographic not seen before was indulging in their restaurant offerings. In this session, you’ll learn how real-time messaging and zero-party data fuels Bloomin’ Brands’ direct-to-consumer communications and how Cheetah Digital is powering their data-driven strategies.
Bloomin’ Brands is made up of Outback Steakhouse, Carraba’s Italian Grill, Fleming’s Prime Steakhouse and Wine Bar, and Bonefish Grill.
Restaurant marketers — don’t miss our full-service menu of content just for you.
EVP & COO, Bloomin’ Brands
VP of Content & Data, Cheetah Digital