Clarity in an Uncertain Future: Cookies, Privacy and other Marketing Roadblocks

We’re in the midst of an era of privacy. The modern consumer expects truly-personalized experiences on whatever touchpoint they engage with your brand. Challenge accepted. But here’s the kicker, they want this complemented by heightened privacy, tighter data controls and the right to have information erased with the click of a button. Quite the headache.

Join this session to learn from brands who are finding ways to break the personalization and privacy paradox. Learn how to make privacy as much of a differentiator as price and product, whilst also collecting the personal and preference data required to build genuine relationships with consumers.

66%

of consumers think retargeting ads derived from cookie tracking are creepy, not cool

27%

of consumers have gone to the trouble of installing ad-blocking tech

79%

of consumers will trade personal and preference data for the chance to win a prize


Speakers:

Richard Jones, CMO of Cheetah Digital

Richard Jones is the CMO at Cheetah Digital, where he oversees a global team that is responsible for all aspects of the brand, demand generation, digital marketing, corporate communications, and sales development. Prior to Cheetah, Richard was co-founder and CEO of the company that developed the technology that is now Cheetah Experiences.

Tim Glomb, VP Content, Cheetah Digital

Tim Glomb is the VP of Content at Cheetah Digital where he leads the development of multimedia content to enable sales and marketing along with client success. Tim is also the founder of Audience Sherpa, a strategic consulting firm that helps brands such as Bowtech, Health-Ade Kombucha, and Leupold & Stevens build, manage, and engage consumer databases through services such as personalized messaging and privacy compliance.


Thinking Caps:
How Name Brands Actually Collect and Activate Zero-Party Data

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Ebook:
Death to Cookies:
Long Live 1:1 Relationships

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Research:
Digital Consumer Trends
Index 2021

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