How CPG Brands are Successfully Unlocking Direct-to-Consumer Relationships

The Consumer Packaged Goods (CPG) industry is in a unique position right now. Consumers use these brands daily — and it’s one of the few industries that is seeing an increase in sales during the pandemic.

Many CPG brands have put themselves in a better position by undertaking large-scale digital transformation projects aimed at better understanding who is buying their products and more fully utilizing all the data they have at their disposal. In this client panel, you’ll hear about how CPG brands put the consumer at the center of all strategy and activity, meeting their increased demand for authenticity and personalization. Watch as some of the biggest names in the industry gather for a lively conversation about data, strategy, and the products we love.

Hills Pet products are sold in over 40 countries

Hill’s Pet focus on two primary audiences; pet parents and pet professionals

Hill’s Pet Nutrition generates $2.2B in revenue annually

Speakers

Umberto Torrielli

CSO, Silverbullet

Keith Lehman

Global Digital Strategy Lead, Hill’s Pet (Colgate-Palmolive)

Bruce Swann

Sr Director, Product Marketing, Cheetah Digital

Julian Bracey-Davis

Senior Director of Client & Vertical Content, Cheetah Digital

Kayla Siegmeier

Senior Manager, Communications Strategy, Cheetah Digital

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