Don’t Tweet the Tweet if You Can’t Walk the Walk

Brands want to ensure they genuinely represent everyone without pandering – and that can be a challenge. However there’s no denying the importance of taking your social value seriously. Between making you a more profitable, resilient organization, helping you attract top talent, the positives of elevating your approach are endless

Representatives from Cheetah Digital Employee Resource Group – employee-led groups with an aim to foster a diverse, inclusive workplace – will be hosting a session on how marketers can live their values and support underrepresented communities by opening up their table, understanding their diverse customer base, and giving their employees the stage to share their employee experiences.

58%

of consumers have rejected a brand either because of its environmental, corporate, or political values

77%

of consumers look positively on brands pulling ads from Facebook

93%

of employees believe companies must lead with purpose


Speakers:

Amarjeet Sharma, HR and Business Partner

Amarjeet Kaur Sharma is a seasoned HR professional with 15 years of experience partnering with businesses across APAC. She is currently leading Human Resources for the J/APAC region of Cheetah Digital. Her areas of expertise include Policy development, Employee Relations, Learning and development and DE&I.

Sarah Yeazel, Services Product Marketing Manager, Cheetah Digital

Sarah is a communications professional with a focus on internal communications, story telling, product marketing, and executive communications.Sarah also serves as a co-leader of the Cheetah Digital LGBTQIA+ Employee Resource Group, Prism, and develops narratives and fosters discussions rooted in topics ranging from LGBTQIA+ history, terminology, and allyship.

Liz McLemore, Director of Services Offerings at Cheetah Digital

Liz is a cross-channel marketing professional with over twenty years of experience in the fields of marketing, software development and technology. As a public speaker, Liz has represented Cheetah Digital across the country, providing expertise, insights and best practices in digital marketing. In 2020, Liz launched her podcast In the Blackseat featuring candid, unfiltered conversations amongst Black change-makers.

Zoe Roberts, Director of FP&A

Zoë Roberts is the Director of Financial Planning and Analysis at Cheetah Digital and has been working with SaaS companies for nearly 10 years. She is also the leader of the Women In Technology Employee Resource Group at Cheetah where she has been able to help motivate, upskill, and support women and allies in a male-dominated industry.


Signals Session:
Rise of the Ethical Consumer

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Report:
The Digital Consumer Trends Index 2021

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Ebook:
Social Media Vs. the Trust Economy

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