The Power of Being Purpose Driven: Lauren Bush Lauren, Founder & CEO of FEED

Nearly 15 years ago Lauren Bush Lauren, granddaughter to late US president George H W Bush, was filled with hope and determination to help stave off global hunger issues through commerce. That vision became FEED, a company creating unique bags and accessories that provide school meals to kids globally and here in the U.S. who are most in need. Each FEED product sold has the number of meals that will be donated through the sale of the product stamped right onto it. Consumers purchase a sustainable product and are reminded of their impact each time they sport their FEED bag.

Join Cheetah Digital’s Chief Customer Officer, Michelle Curless, as she sits with Lauren to understand the power of being a purpose driven brand. She also explains why it made sense to create FEED as a for-profit entity, what lessons were learned marketing along the way and even shares advice for anyone looking to put purpose at the center of their brand promise.

Shot in Brooklyn, NYC, this session is sure to inspire you as we kick off our last week of Signals content! Join us!


Speaker: Lauren Bush Lauren

Lauren Bush Lauren, founder & CEO of FEED

Lauren Bush Lauren is the Founder and CEO of FEED Projects, a company with the simple mission of creating good products that help FEED the world. In 2004, Lauren became the Honorary Student Spokesperson for the UN World Food Programme. In that role, she traveled to various countries and learned about the issues of hunger and poverty firsthand. Coming back to America, Lauren was inspired to create a consumer product that would engage people in the seemingly overwhelming fight to end world hunger. In 2005, she conceptualized the idea for FEED by designing the initial FEED 1 bag which, when purchased, feeds one child in school for one year.

In 2007, FEED Projects was founded. Every product sold has a measurable donation attached to it and, over the past five years, FEED has donated over $6 million and has been able to provide nearly 60 million meals globally through the UN World Food Programme. FEED has also supported nutrition programs around the world and in the US through organizations such as UNICEF and DonorsChoose.org and forged successful relationships with companies such as Disney, Pottery Barn, Clarins, Godiva, Whole Foods Market, Gap, TOMS, Amazon, DKNY, HSN, Bergdorf Goodman, Links of London and Judith Leiber.

Lauren is also Chairman of the Board of the FEED Foundation, a 501c3 non-profit organization that supports programs and organizations that are effectively working to fight hunger and eliminate malnutrition throughout the world. For her work with FEED, Lauren was named one of Fortune Magazine’s Most Powerful Women Entrepreneurs in 2009 and one of Inc. Magazine’s 30 Under 30 in 2010.

Lauren was born in Denver, Colorado, and grew up in Houston, Texas. She graduated from Princeton University in 2006 with a B.A. in Anthropology and certificate in Photography. She now resides in New York City, where she works on FEED and other socially conscious ventures.


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