Why Omnichannel Personalization is the Future of Marketing

It’s well known that omnichannel marketing is a must have, but Omdia principal analyst Mila D’Antonio shares the current stats and research that will help shape the heart of this strategy. Join Mila D’Antonio and Patrick Tripp from Cheetah Digital to discuss the future of customer engagement, and the impact that relevant, timely, and contextual customer journeys have on consumers.

63%

of CMOs still struggle to deliver true-personalization

83%

of consumers have a preferred brand because it provides a consistent experience, regardless of where they interact with it

61%

of consumers are buying more through digital channels pandemic and beyond


Speaker: Mila D’Antonio

Principal Analyst, Omdia

As part of customer engagement team at Omdia, Mila D’Antonio covers technology that enables connected customer experiences across the enterprise, with a specific interest in customer engagement platforms, customer data platforms, customer journey orchestration, and intelligent automation.

Patrick Tripp, SVP of Product Marketing

Patrick is focused on the go-to-market strategy and team for the Customer Engagement Suite. A frequent industry event speaker, Patrick has over 20 years of experience in the technology, consulting, and marketing industries.


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