Cheetah Engagement Data Platform


Personalize all your marketing channels at scale with
Cheetah EDP — the data foundation for all our solutions.

Go beyond the traditional CDP


Take control of your data with real-time collection, unification, segmentation, and insights that enable personalized, cross-channel communications, customer experiences, and loyalty programs from one easy-to-use platform. Purpose-built to drive customer engagement, our platform enables end-to-end customer lifecycle management, driving revenue and customer lifetime value.

First- and zero-party data capture
Built on innovative big data technology, the platform ingests, consolidates, and stores billions of real-time events and updates — no matter what data source with no silos, storage limits, or expiration dates.
Put your data to work
All your data is consolidated in one place no matter where it originates. Seamlessly activate this data across any digital channels via any Cheetah Digital solution or in your existing marketing stack.
Single customer view
Our platform creates a single source of truth, compiling all customer data in one clear dashboard. With a single customer view, you will know your customers better and be able to tailor experiences to them.
Analytics & reporting
With sophisticated, customizable reports and dashboards, you can analyze data on campaign performance, operational activity, and/or customer behavior to gain new insights and readily turn those insights into actionable campaigns.
Smart triggers
Enable triggered actions based on any customer activity, machine learning insights, predictions, and derived context. Deploy a personalized email, reward loyalty points, or deliver a custom offer — all based on customer preferences.
AI & machine learning
Access the powerful machine learning capabilities you need to predict customer behaviors, develop customer segments, and deliver the most relevant offers — all with our powerful data management engine.
Data orchestration
Exchange data between internal systems, advertising platforms, and partner ecosystems with ease. We support imports and exports, and enable data transformation without the need to bother your teams.
Data-driven messaging
The platform can rapidly import external data sources and lists so you can execute campaigns in just a couple of clicks. Incorporate dynamic content, A/B/N tests, and update audiences over time with new data points.
Integration APIs
Our robust suite of APIs can programmatically access, update, and query all data within the platform. Connect to and support data activation to any system you have, ensuring all your data is centrally located.
Having all of our data in one spot allows us to target, segment, and deliver the right message at the right time to the right people. It allows us to have conversations more one-to-one rather than one-to-many.
Dana Weeks, Marketing Automation and Data Management Specialist, Crain Communications

Data security is
our top priority


As the foundational platform for all our solutions, Cheetah Engagement Data Platform safeguards customer and company information through industry-leading data encryption and strict internal and external security standards. We comply with SOC 2 Type 2, California Consumer Privacy Act, and EU General Data Protection Standards.

Is data driving
your marketing?


As the data platform layer of our Customer Engagement Suite, the Cheetah Engagement Data Platform generates a single customer view for use across Cheetah Digital solutions. Built to be fully integrated, Cheetah Customer Engagement Suite is the only solution in the market that can deliver end-to-end personalized experiences for the first-party marketer.
 

See all our solutions

Talk to an expert


See Cheetah EDP in action and chat through any questions you have, whenever it’s most convenient for you.

 

Get a demo