Acquisition
and Enrichment

Build the marketing database and capture
zero-party data to fuel personalized marketing.

Incremental revenue through smarter personalization

Increase shopping frequency and average order value

Increase renewals, retention, and customer lifetime value

Capture customer insights for more relevant and contextual engagement

Implement a zero-party data strategy

Capture data and push it in real time to other systems, powering hyper-personalized marketing campaigns.

Library of interactive experiences

Choose from over 85 standard experiences that drive data capture strategies.

Marketing friendly content design

Drag-and drop content editors make it easy and intuitive to create experiences.

Deploy experiences anywhere

Publish interactive experiences to paid, earned, or owned channels.

Single customer view

Actionable view of data that powers engagement.

Acquisition and enrichment use case in action

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Sales tracked to interactive campaign →

Airline carrier created interactive experiences campaign that drove over $5.7M in sales.

Connect brands directly to consumers →

Outdoor sports brand went from the #5 in the US to the #1 brand through smart messaging campaigns triggered from detailed zero-party data.

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Drive revenue and increase market share →

Financial services brand added 2M net new names to their marketing database in the first six months with a value exchange in return for data.

The Colliding Worlds of Privacy & Personalization with Forrester Principal Analyst Fatemeh Khatibloo and CMO Richard Jones

Zero-party data pioneers Fatemeh Khatibloo (Forrester) and Richard Jones (Cheetah Digital) join forces to predict what will be next for B2B brands in the world of digital marketing.

An Illustrated Guide to Collecting Zero Party Data with Forrester Analyst Stephanie Liu

Find creative new ways to connect with clients and gather the preference data to drive personalization campaigns in this session by Forrester Analyst Stephanie Liu.

CLIENT SUCCESS STORY

Client Success: Zero-Party Data Win with Pure Archery Group

Learn how Pure Archery Group drove significant revenue while their competitors were stalled during COVID-19 lockdowns. Using zero-party data, they were able to realize a 5x lift in advertising engagement.

PRACTITIONER SESSION

Tips From the Experts: Cheetah Experiences — Exploring the Top 5 Programs of 2020

See the tips and tricks for using Cheetah Experiences and gain some new strategies for launching, growing, and optimizing your zero-party data; plus see the top 5 programs of 2020.

Enhancing Digital Fan Engagement — Sports & Media Marketers for the Win

Sporting events have been transformed by the pandemic, placing events and fans squarely online. In this climate, which types of content appeal most to fans? Our client panel of global sports brands shares.

Chat with an expert

We’d love to show you how our acquisition and enrichment capabilities
can help you deliver on the needs of today’s consumer.