We hosted David Parsons, the Co-Founder, and Managing Partner at Ellipsis, to take a deep dive into how marketers are best attacking the challenges that they are facing today and gives his professional advice. We asked him:
- What competitive advantages do you think having a customer program will give you for the recovery period?
- Can you share your plans for changes to your customer engagement strategies based on what you think you’ll do once life returns to normal?
- What has been the customer reaction to the launch of your customer program in the current climate?
Ellipsis are loyalty, customer insights and strategy experts. They help clients on their journey to customer-centricity. They do this using Customer Science®, their proprietary and data-driven approach to customer strategy.