Loyalty Programs for the Australian market: Building a Thriving Asset for Your Business

In these uncertain times, it’s more important than ever to foster good relationships and build loyalty with consumers.

According to The Point of Loyalty 2020 ‘For Love or Money™’ report, on average, each Australian belongs to at least 4-5 loyalty programs. While the loyalty landscape is maturing, the power of a loyalty program to be a thriving asset to a business still has great potential. Watch the webinar now for insights on:

  • The three pillars to building a thriving loyalty program asset in 2020 and beyond
  • The unique benefits to moving members from a transactional interaction to an emotional connection with local and international case studies
  • The four key success factors to gaining internal team belief and buy-in

You’ll also get a sneak preview of the results from the latest 2020 Australian loyalty benchmark study, ‘For Love or Money™.’

VP, Go-To-Market APAC, Cheetah Digital

Billy’s experience spans more than a decade working in SaaS, creative agencies, systems integration and digital marketing. Over this time he has worked with some of the world’s most renowned and respected brands, helping marketers create lasting customer trust and drive revenue outcomes for their brands. His expertise across design, technology and marketing enables him to focus on human-centered, design-led innovation. 

CEO and Founder, The Point of Loyalty

Adam is a customer loyalty and loyalty program specialist. He has been a data-driven marketer for over 27 years. Established in 2017, The Point of Loyalty (a divisional brand of Directivity – est. 2007)  provides customer loyalty and rewards programs strategy, structure, deployment and research. Since 2013, he has commissioned and authored 11 in-depth Australian and New Zealand customer loyalty and loyalty program research studies ‘For Love or Money™’.

This was the first Marketer’s Meetup session held in Australia. Our first event was virtual but we hope to hold these in person soon. We know that times have been difficult for our communities, so as a thank you to those who attended the live webinar, and to do our part to help, we donated $1,780 to the GlobalGiving Coronavirus Fund.