A Loyalty Game Changer
The probability of selling to a new customer is just 5-20%. Toss that in with the rising costs of acquisition and the increase in signal to noise of digital acquisition channels and D2C marketers have a real problem on their hands; unless they can retain and grow the customers they have. According to the Bond Brand Loyalty Report, 77% of consumers say they are likely to stay with a brand that has a loyalty program and 63% of consumers will spend in order to maximize the benefits of a loyalty program.
So how does one tap into those loyalty numbers? By creating personalized and important experiences for your customers.
This recorded webinar features Liz McLemore, Director of Service Offerings at Cheetah Digital, and Mark Pinard, Head of Product Marketing at Lob. Here are a few points they discuss:
How brands are leveraging advanced machine learning techniques to enhance the relevance and timing of offers
Real examples of personalized offers that cut through digital noise by leveraging direct mail within the cross channel matrix
How to use engagement signals to create a customer journey that feels personal and delivers results
Why progressive profiling in loyalty is key to combating the crumbling cookie, gaining user trust, and designing an engaging experience