The most efficient way to crush your email marketing KPIs is to significantly grow the list of opt-ins in your database — the more people you can email, the more opens and clicks you will get.

Join Richard Jones, Cheetah Digital CMO and Julian Bracey-Davis, Cheetah Digital’s Client Content Specialist as they guide you through how to load the database with marketing opt-ins,  complemented by a host of granular psychographic data points so you can deliver truly-personalized email marketing.

In this on-demand webinar, you will:

  • See a demonstration of how easy it is to set up an interactive, data-collecting experience
  • Learn how to collect huge amounts of marketing opt-ins and psychographic data
  • Explore delivering truly personalized, high-converting emails from the data you have collected
  • Gain insights on loyalty initiatives which build customer relationships that last

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Richard
Jones
Chief Marketing Officer

Richard Jones is the CMO at Cheetah Digital, where he oversees a global team that is responsible for all aspects of the brand, demand generation, digital marketing, corporate communications, and sales development. With more than 20 years of marketing, sales and strategy experience, Jones was previously the CEO of Wayin, a global leader in zero-party data collection and activation. There, he helped many of the world’s leading brands such as Daily Mail Group, NHL, Bauer Media, Vodafone, Priceline.com, Reckitt Benckiser, Air New Zealand, and Manchester City FC create zero-party data strategies. In July 2019, Wayin was acquired by Cheetah Digital and rebranded as Cheetah Experiences. Preceding his time at Wayin, Jones co-founded EngageSciences, which merged with Wayin in May 2016. Jones also led regional sales for the EMEA team at Eloqua.

Julian
Bracey-Davis
Senior Director, Client Content, Cheetah Digital

Julian has worked with Cheetah Digital clients for over 7 years and has supported clients such as Reckitt Benckiser with their data acquisition efforts to build up a new database with data that they can manage, analyze and take action on directly.