Where Are All the Fans?
Find out how zero-party data can support your brand with two-way customer relationships.
With fans unlikely to fill stadium seats for the foreseeable future, brands must challenge themselves to seek out new opportunities. We’re all spending increasing amounts of time on our digital devices, and your fans are too. Reevaluating how your brand creates and sustains two-way ‘always-on’ relationships with your fans using zero-party data will be critical to supporting growth and success.
Watch Cheetah Digital's Luke Harris and Hari Sethi alongside special guests Amy Powell and Karim Virani from the International Sports Conference now!
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With over a decade of experience in marketing, Luke has focused on consumer engagement and how data can provide a key insight into behaviors, opportunities, and ways to interact in the most effective ways. Working with the world's leading CPG organizations has given Luke a new viewpoint on creating strategies during the most challenging times.
Hari is a Program Manager at Cheetah Digital. With over 7 years of experience in Digital Marketing Hari has worked with an array Europe’s top football clubs and governing bodies, focussing on multi-channel fan engagement strategies and how organizations can foster stronger, authentic relationships with their audiences through targeted data collection and enrichment. Hari’s background in journalism and work across fan media has enabled him to identify with challenges faced by sporting organizations from multiple perspectives.
Amy joined PromoVeritas in 2014 and has transitioned from working in client relations through to joining the legal team as Compliance Manager in 2019. Amy advises and trains PromoVeritas’ client base on a variety of topics ranging from influencer marketing to alcohol compliance and is a leading expert on international prize promotions. Amy’s extensive knowledge of promotional compliance reached across the globe, keeping up to date with industry marketing rules in over 80 markets.
Karim is the former CCO at West Ham United, delivering record-breaking revenue and globally recognized partnerships with award-winning activations. Karim is now the Commerical Director (UK) for blockchain and crypto powered fan engagement platform Socios.com, a co-founder of his own agency Future Sports Marketing and Non-Executive Director for Mental Health First Aid England. Karim has additional significant experience in digital for some of the UK’s biggest FTSE 100’s and continues to work with many brands building relationships with audiences in both traditional sports and esports in meaningful ways.
A recognized leader across the entire customer lifecycle.
What the top industry advisors are saying about us.
Named a Leader
Forrester Wave™: Email Marketing Service Providers, Q2 2020
Named a Leader
Forrester Wave™: Loyalty Technology Platforms, Q2 2019
Garnered Most Features
CDP Institute for Customer Data Platforms 2020
Named a Challenger
Gartner Magic Quadrant for Multichannel Marketing Hubs 2020
One single platform.
A million marketing capabilities.
The Customer Engagement Suite consolidates marketers’ most important tools into a single platform that’s actually easy for marketers to drive. Acquire customer data, activate email, sms and in-app messaging & reward with emotional loyalty, all from a single interface.
A CDP that actually helps make sense of your marketing efforts.
Our Engagement Data Platform is an infinitely scalable CDP that ingests the data you need in the format you need. But you don’t need to be a scientist to analyze, segment and push audiences & action into your marketing channels.
Way more than metrics.
Derive customer lifetime value.
The most important KPI’s aren’t based on lag measures alone. Get the metrics you need while machine learning helps you navigate predicted outcomes across all available channels. Execute on the outcome you want.