Relationship Marketing: The Future of Omnichannel Personalization

Find out how to gain an understanding of consumers’ likes, interests, history, and preferences with empathy while delivering personalization in the right moments. Join Mila D’Antonio, principal analyst at Omdia, and Patrick Tripp, senior vice president, product marketing at Cheetah Digital, as they discuss relationship marketing and how it can help your brand establish long-lasting connections with data, insights, and real-time experiences.

Join this webinar and learn:

Future of Personalization

Three key imperatives that will drive the future of personalization

Loyalty and Customer Retention

Why relationship marketing is the answer to loyalty and retention

Omnichannel Personalization

Successful use cases and examples of omnichannel personalization


Marissa Coslov
Vice President of Business Development at eMarketer
Marissa Coslov

Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

Patrick Tripp
Senior Vice President, Product Marketing at Cheetah Digital
Patrick Tripp

Patrick Tripp is senior vice president, product marketing at Cheetah Digital. Patrick has over 20 years of experience in the technology, consulting, and marketing industries, and is currently focused on the go-to-market strategy and team for the Cheetah Digital Customer Engagement Suite. He is a certified product manager and holds an MBA in marketing from Boston University.

Mila D’Antonio
Principal Analyst, Omdia
Mila D’Antonio

Mila D’Antonio is a principal analyst at Omdia. As part of the customer engagement team, Mila covers technology that enables connected customer experiences across the enterprise, with a specific interest in customer engagement platforms, customer data platforms, customer journey orchestration, and intelligent automation.

A recognized leader across the entire customer lifecycle.

What the top industry advisors are saying about us.

Named a Leader
Forrester Wave™: Email Marketing Service Providers, Q2 2020

Named a Leader
Forrester Wave™: Loyalty Technology Platforms, Q2 2019

Garnered Most Features
CDP Institute for Customer Data Platforms 2020

Named a Challenger
Gartner Magic Quadrant for Multichannel Marketing Hubs 2020

One single platform.

A million marketing capabilities.

The Customer Engagement Suite consolidates marketers’ most important tools into a single platform that’s actually easy for marketers to drive. Acquire customer data, activate email, sms and in-app messaging & reward with emotional loyalty, all from a single interface.

A CDP that actually helps make sense of your marketing efforts.

Our Engagement Data Platform is an infinitely scalable CDP that ingests the data you need in the format you need. But you don’t need to be a scientist to analyze, segment and push audiences & action into your marketing channels.

Way more than metrics.

Derive customer lifetime value.

The most important KPI’s aren’t based on lag measures alone. Get the metrics you need while machine learning helps you navigate predicted outcomes across all available channels. Execute on the outcome you want.

What does the Cheetah Difference look like for our clients?