The new era of privacy is here. Are you ready?

2020 kicked off with the introduction of the most impactful privacy law to hit US companies, the California Consumer Privacy Act (CCPA). We’ve seen massive data disasters in recent headlines, from the catastrophic Equifax breach to the Facebook Cambridge Analytica scandal that took social media by storm, and Americans have been left to stand in the wake with feelings of mistrust and uncertainty of how to protect themselves. The CCPA goal is to turn this around by protecting consumer data and putting forth regulations on how businesses collect, store, and handle personal information.  
 

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While today’s consumers continue to expect true personalization, bespoke content, and tailor-made product recommendations, it’s our job as marketers to solve how to accomplish this while protecting their privacy and following government legislation. Join Cheetah Digital’s Privacy Analyst, Alex Krylov, and Client Success Director, C.J. Berman, for a fireside chat as they discuss the intricacies of the CCPA, how it may impact your marketing programs, and what you can do to prepare.

You'll learn:

  • What the CCPA is and why it matters to companies doing business in the US
  • The difference between GDPR and CCPA
  • What practical considerations digital marketers should keep in mind
  • What Cheetah Digital is doing to prepare for CCPA and support our clients

** The purpose of this Q&A is to provide additional information and resources of a general nature about the CCPA. Cheetah Digital does not intend for it to serve as legal or business advice or recommendations about handling consumer privacy within your unique business, and you should not construe it as such.**

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Speakers

Alex
Krylov
Privacy Analyst, Cheetah Digital

Cheetah Digital's privacy-compliance efforts are led by Alex Krylov, a #privacypro with over 12 years of hands-on experience in the online marketing and advertising space. Alex is an accredited Information Privacy Professional (CIPP), Privacy Program Manager (CIPM), and Fellow of Information Privacy (FIP), reporting into our Chief Security Officer, Jill Knesek.

C.J.
Berman
Client Success Director, Cheetah Digital

A 10-year Cheetah, C.J. loves doing #whateverittakes to help his clients succeed. He’s also devoted to his mostly-vegan family, does HIIT six days a week, and is dedicated to helping his clients protect their consumer's privacy.