Aussie marketers: Is your brand ‘relationship marketing ready’?
New global research commissioned by Cheetah Digital reveals what consumers expect from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences at every stage of the customer lifecycle; from acquisition through to loyalty.
Latest Consumer Trends To Inform Your Loyalty and Relationship Marketing Strategy
Learn how consumers expect your brand to engage with them across loyalty, messaging and via a value exchange with examples from American Airlines, The North …
The Metaverse, Marketing and Future of Privacy
An Exclusive Interview with Christopher Wylie, Cambridge Analytica Whistleblower, discussing the Metaverse, Marketing and the Future of Privacy.
The Metaverse, Marketing and Future of Privacy
In this special edition of Thinking Caps, Christopher Wylie shares his thoughts on the metaverse, marketing hurdles, and the future of privacy issues. For instance, who is regulating how the metaverse is being built? Will it be a safe place for users?
What It Takes to Win with Loyalty
Join Tim Glomb, VP of Content at Cheetah Digital, and Jodi Rausch, Managing Director of Integrated Loyalty Solutions at Concentrix Catalyst, as they reveal developing trends in the membership landscape that are turning one-off customers into brand ambassadors.
Podcasts:
Mobile as the Key to Relationship Marketing
Join Patrick Tripp and Andy Gladwin at Cheetah Digital for the first 2022 episode of PULSE, which will cover Andy’s background, his focus at Cheetah Digital, defining Relationship Marketing, and how it applies to mobile engagement.
Real-Time Engagement and Relationship Marketing
Join Patrick Tripp, SVP of product marketing at Cheetah Digital and Bryan Finfrock, our newest member of the product marketing organization for Pulse episode 20. We talk about Bryan’s background and what he’s focused on at Cheetah Digital. And we’ll talk a little bit about relationship marketing!
The Restaurant Revolution, A Guide to Digital Transformation
Restaurants took a beating in 2020 as the pandemic spread. One thing is for sure, many of those businesses realized the need to shore up their digital ecosystem to not only survive but also to adapt to what are sure to be long-lasting behavioral trends with their consumers. This e-book is a must-have for anyone in the food service industry. Download it now.
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